---
title: Relationship Marketing Overview 
description: "**Title:** Relationship Marketing Overview **What this is** Relationship Marketing at BCA is our shared approach to building meaningful, trust-based business relationships over time. It helps members focus on long-term value, not short-term transactions. **Why it matters at BCA** BCA is built…"
url: "https://bcaproud.com/docs/relationship-marketing-overview/"
updated: "2026-05-21"
category: Relationship Marketing
---

# Relationship Marketing Overview 

**Title:** Relationship Marketing Overview

**What this is**
Relationship Marketing at BCA is our shared approach to building meaningful, trust-based business relationships over time. It helps members focus on long-term value, not short-term transactions.

**Why it matters at BCA**
BCA is built on relationships, generosity, and accountability. This framework gives members a consistent way to prioritize outreach, deepen trust, and create real opportunities for others and themselves.

**How to use this library**
Use the resources below as practical tools. Start with your current relationship goals, then select the framework that best supports your next action.

**Core Frameworks**

- Priority Rankings
- Relationship Levels
- Six Practices of Outreach
- Six Market Model
- Trust Equation
- Types of Currency
- BCA Hospitality Best Practices

**How to apply in real life**

1. Choose 3-5 relationships to prioritize this month.
2. Identify current relationship level and desired next level.
3. Select one outreach practice and complete it this week.
4. Track follow-through and outcomes.
5. Adjust your approach monthly.

**Related Resources**

- Member Life events and subgroup opportunities
- Guest Policy
- Mission & Commitments

**Owner:** BCA Leadership Team
**Last Updated:** May 21, 2026