METHODS: Turning Intention into Action

You’ve identified the right relationships. You’ve embraced the mindsets of generosity, consistency, intimacy, and intentionality. Now what?

Now we move into action.
That’s where the Methods come in—specific, practical, and human ways to stay in constant dialogue with the people who matter most. We call these the Practices of Outreach—small, intentional actions that help you maintain relationship over times.

Let’s be real:
You don’t have 4 hours a day to spend quality time with every important relationship. But that doesn’t mean you let them fade.

These practices are your solution to that tension. They allow you to stay visible, meaningful, and top-of-mind—without burning out. They make intentionality efficient, by offering digestible, flexible ways to keep your relationships alive and growing.

Practices of Outreach

Think of these like tools in your relationship toolbox. They’re practical ways to make connection part of your rhythm and efficiently stay in communication with your relationships.

Here’s a preview of what we’ll explore:

🔹 Pinging – Quick, light-touch outreach that keeps the thread warm
🔹 Gathering – Wide-angled moments where many connections can happen at once
🔹 Gifting – Small, thoughtful gestures that show care and attention
🔹 Grouping – Intimate small-batch experiences that accelerate trust
🔹 Blending – Overlap your personal and professional life to make connection easier
🔹 Stacking – Layer your outreach moments for time efficiency
🔹 Filling – Use micro-moments (think: standing in line) to stay connected
🔹 Blinding – Acts of advocacy or kindness others may never see—but still matter

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👉 Up next: we’ll break down each one in detail—starting with Pinging.

🗂️ If you missed the session or want the full slides and materials, visit:
bcaproud.com/relationship-marketing