Tiny touchpoints, big impact.
Pinging is the art of the quick, casual check-in. It’s a light-touch outreach—short, easy, and thoughtful—that keeps the connection alive. And the best part? It doesn’t require a reason.
Why It Works.
Pinging keeps you top-of-mind without being overbearing.
It says: “I see you. You matter. I’m still here.”
Without demanding a reply or asking for anything in return. It’s the easiest way to practice consistency and generosity at the same time.
Practices of Outreach
PINGING
Gathering
Gifting
Grouping
Blending
Stacking
Filling
Blinding
Examples of Pinging
- 📱 Text: “Saw this and thought of you—hope you’re well.”
- 💬 DM: “Congrats on the award! So well deserved.”
- ✉️ Email: “This article reminded me of our convo—sharing in case it’s helpful.” (pinging an gifting)
- 📞 Call: Leave a quick voicemail just to say hello.
- 👋 Comment: Add something meaningful to their latest LinkedIn post.
Pro Tip: Build a Pinging Habit
Set aside 5 minutes a day. Pick 2–3 people to ping.
Over a year, that’s over 1,000 micro-moments of connection.
It doesn’t have to be formal. It just has to be intentional.
Next up: Gathering – where relationships scale.
This post is part of a Relationship Marketing Series.
- 1: Mission of Relationship Marketing, Power of Mindsets
- 2: Generosity – The Relationship Bank
- 3: Generosity – Discovering Your Currency
- 4: Intimacy – Moving the Relationship Forward
- 5: Intentionality – Relationships Don’t Build Themselves
- 6: Consistency – The Long Game of Trust
- 7: Trust Part 1- It’s Not Given, It’s Earned
- 8: Trust Part 2- Earning It
- 9: METHODS: Turning Intention into Action
- 10: Outreach Practice #1: The Power of Pinging [METHODS]
- 11: 👉 Coming Soon: Outreach practice #2: Gathering