What happens when you stop talking about AI in the abstract and start talking about how businesses are actually using it?
That was the focus of BCA’s latest edition of our Business Content Series, where members came together to share real AI use cases, lessons learned and ideas they are putting to work inside their businesses today.
Instead of one traditional presentation, members rotated through small-group conversations led by eight BCA members who are actively using AI in very different ways. The result was a room full of practical ideas, honest conversations and plenty of “I could use that” moments.
Eight Businesses. Eight Different Approaches.
Scott Payne | Scott Payne Outdoor Group
Scott shared how he essentially vibe-coded a 1,600-page website using AI, while creating a system producing roughly 40 content articles per week. He has also automated a number of internal functions, with organic search traffic crossing 50% of total traffic for the first time in company history.
Scott Solomon | OneDigital
Scott demonstrated how AI has become a client and prospect preparation assistant, helping him synthesize research, benchmarks and talking points before important conversations. The technology speeds up the work, while Scott continues to provide the judgment, recommendations and human oversight.
Matthew Barbour | Office Service Company
Matthew showed how OSC used Claude to build an execution strategy for a Matterport project covering 65 locations and roughly 500,000 square feet. AI helped research property information, calculate labor, optimize travel routes, find lodging, build the schedule and assemble a client-ready proposal.
David Hitt | Splat, Inc.
David used AI to study how AI platforms answer questions such as which law firm has the best practice area in a particular city. A research project that previously could have taken weeks was completed in four days, followed by 55 targeted outreach emails that generated four new speaking engagements.
Michael Viscuso | BRIO
Michael explored the critical balance between AI and reliability, governance and human judgment. BRIO’s approach focuses on applying AI to large, complex bodies of information while keeping the output traceable and reliable enough to act on.
Chris Drucquer | CertaPro Painters of the Main Line
Chris shared two practical operational applications: an AI CEO Daily Briefing that pulls information from multiple business systems and an AI Job-Site Kickoff Tool that turns project information, photos and customer expectations into a simple visual guide for crews in English, Spanish or Portuguese.
Nick Grimaldi | The OMNIA Architects
Nick introduced “ARCH.I.E.” — Architectural Intelligence Entity, OMNIA’s AI initiative. One application turns traditional architectural elevations into photorealistic renderings and mood boards, while a more forward-looking experiment connects Claude with Revit to explore generating 3D models through prompts and code.
Daniel Mauz | The Mauz Group / Keller Williams
Dan demonstrated AI as an everyday business copilot, using it across his real-estate team to create SOPs, develop training materials, brainstorm marketing content, prepare for meetings and work through business challenges.
The Biggest Takeaway?
There isn’t one “right” way to use AI.
For one business, AI may be a content engine. For another, it’s a research assistant, operations strategist, sales preparation tool, creative partner or daily decision-making resource.
And that was what made the conversation so valuable. These weren’t hypothetical examples. They came directly from BCA members sharing what they are actually doing inside their businesses right now.
The event also reinforced something that sits at the heart of BCA: we learn from each other. BCA’s Relationship Marketing philosophy is built around giving, serving and asking, “How can we help each other succeed?”
A Special Thank You to Our Hosts
A huge thank you to Scott Payne, Scott Solomon, Matthew Barbour, David Hitt, Michael Viscuso, Chris Drucquer, Nick Grimaldi and Daniel Mauz for opening the door to their businesses, sharing their experiences and giving their time to make this conversation possible.
Each host brought a completely different perspective, and together they showed just how many ways AI can be applied across businesses and industries.
Thank you for sharing what you know, being willing to pull back the curtain and helping fellow BCA members think differently about what’s possible.
And the conversation doesn’t have to end here.
If one of these use cases sparked an idea, find the member who shared it and keep the conversation going. Ask questions. Compare notes. Share what you’re learning.
Because sometimes the best idea in the room is the one you take back with you.
Different businesses. Different problems. One BCA community learning from each other.
