July 20, 2016, Philadelphia, PA- BCA Philadelphia, LLC today announced the appointment of Celeste Bach as Experience Manager.
Celeste will be responsible for developing and executing experiential event strategies and programs that support our entire membership. She will help enhance our members relational experience, by developing an integrated strategy to define how they interact across all experiential channels and touchpoint.
“This is an exciting time,” said BCA President Joleen Jaworski, “Bringing in such a seasoned professional with a very high-level ability to create one-of-a-kind experiences is going to help take BCA to a whole new level.”
A senior marketing professional, Celeste comes to BCA with 20+ years’ experience. She spent almost 15 years with Disney Media’s Event Promotion Arm, where she managed promotional programs to connect brands with the Disney Company. Celeste was also responsible for creating and managing multi-market experiential marketing tours, and executed client integrations at high profile events.
Celeste resides in Furlong, PA and her three daughters, Erica, Rachel and Paige. She enjoys boating and water skiing as well as fine wines.