Beasley Philadelphia has long been a leader in digital marketing, and we are hiring a Digital Sales Strategist to work with our talented team of salespeople and clients. The Digital Sales Strategist (DSS) will possess a deep knowledge of digital, from tools that work best to achieve specific goals, to the elements needed for a successful campaign. The ideal candidate will be comfortable working one-on-one with sellers and presenting to clients. The DSS will be well-versed in display advertising, OTT/CTV, email marketing, SEM/SEO, social and content marketing, and will be analytical, organized, solution-minded, and customer-centric.
The DSS will work cooperatively with salespeople to strategize and execute flawless digital campaigns, sharing the following responsibilities:
- Prospect clients for digital marketing campaigns
- Perform customer needs analysis (CNA) in the field to uncover client’s goals and strategic objectives
- Create custom strategies and tactics to achieve client’s goals and format into custom client facing proposals
- Present proposal to client
- Close sales and execute digital solutions for clients
- Recommend specific digital services to support the client’s strategic goals
- Communicate specific product benefits and processes to clients, to ensure quality and timely execution of purchased products
- Work with clients and digital team to deliver a superior return on investment for the digital campaign
- Once campaign is underway, work with clients and digital team to interpret results and optimize the campaign against key performance indicators
- Evaluate client’s Google Analytics to help analyze campaign effectiveness
- Serve as project manager between client and design team for ad creation
- At the end of the campaign, create custom performance reports that effectively analyze how the customer goals were met or exceeded with the goal of increasing retention and upsell
Qualifications:
- Experience creating and selling strategic digital proposals
- Strong presentation skills
- Critical thinking and ability to manage complex details in client campaigns
- Ability to multi-task and work with multiple sellers and clients at the same time
- Excellent communication and planning skills
- Google Analytics certification preferred
Last Date for Consideration: Until filled Interested applicants should indicate where they found this posting when submitting a cover letter and resume to: digitalphilly@bbgi.com – NO phone calls please
Beasley Media Group, LLC is an Equal Opportunity Employer