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TRUST Part 1: It’s Not Given, It’s Earned.

You’ve likely heard the phrase: “People do business with people they trust.”
It’s tempting to believe trust comes naturally to likable people. But real trust isn’t a vibe. It’s a pattern.
A series of consistent, intentional, emotionally intelligent moments—over time—that tell someone:

  • You mean what you say.
  • You’ll show up.
  • You care about more than the transaction.
  • You’re safe to be honest with.
  • You’re here for the long haul.

Trust Is the Destination of the Mindsets

Let’s revisit the mindsets through the lens of trust:

  • Generosity proves you’re not self-serving.
  • Intimacy shows you’re willing to be real and human.
  • Intentionality ensures your actions are thoughtful, not random.
  • Consistency proves you’re reliable, not fleeting.

Each one moves the relationship closer to trust.

Trust Makes Everything Easier

When trust is high:

  • Conversations go deeper faster
  • Feedback is easier to give and receive
  • Collaboration happens more naturally
  • People are more open, more loyal, more forgiving

And when trust is low? Everything becomes harder. Even the best strategy falls flat when trust isn’t present.

Tease for Part 2:

So if trust is the destination…
How do you earned it?
And even more importantly:
How do you protect it once you have it?

We’ll explore that in Part 2: Earning and Protecting Trust—Every Day.