TRUST Part 1: It’s Not Given, It’s Earned.

You’ve likely heard the phrase: “People do business with people they trust.”
It’s tempting to believe trust comes naturally to likable people. But real trust isn’t a vibe. It’s a pattern.
A series of consistent, intentional, emotionally intelligent moments—over time—that tell someone:

• You mean what you say.
• You’ll show up.
• You care about more than the transaction.
• You’re safe to be honest with.
• You’re here for the long haul.

Trust Is the Destination of the Mindsets

Let’s revisit the mindsets through the lens of trust:

• Generosity proves you’re not self-serving.
• Intimacy shows you’re willing to be real and human.
• Intentionality ensures your actions are thoughtful, not random.
• Consistency proves you’re reliable, not fleeting.

Each one moves the relationship closer to trust.

Trust Makes Everything Easier

When trust is high:

• Conversations go deeper faster
• Feedback is easier to give and receive
• Collaboration happens more naturally
• People are more open, more loyal, more forgiving

And when trust is low? Everything becomes harder. Even the best strategy falls flat when trust isn’t present.

Tease for Part 2:

So if trust is the destination…
How do you earned it?
And even more importantly:
How do you protect it once you have it?

We’ll explore that in Part 2: Earning and Protecting Trust—Every Day.