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Outreach Practices

Use the following best practices to keep building relationships in a continuous, effortless flow.

Listed are some ideas from which you can pick and choose:

Pinging is a quick outreach to a contact via some electronic means, usually in order to remind or alert of something

Examples: Email: Set aside 5-10 minutes a day to do outreach via email, Text: You can make it as substantial or as trivial as you want, Phone: pick up the phone and say hello

A Gathering is a wide-angle touchpoint: you and many people in the same space—think Speaker Series; Conferences, charity galas, open-house receptions, or any event you host or attend

Gifting is about giving something thoughtful (tangible or intangible) that shows you’re paying attention to the other person’s interests and achievements.

Examples: Send articles of interest, Nominate people for awards or accolades, Send cards,notes

A Grouping is a small-batch experience crafted for depth. You intentionally bring together multiple people in a small group.

The intimacy sparks richer conversation, faster trust, and meaningful new connections among all participants. Different from “Gathering”, “Grouping” is deeper and more intentional.

Examples: Activities that are naturally communal: Golf, Dinner parties, Book Clubs, Thanksgiving-X-12: Hold a dinner party the third Thursday of every month.

Blend two parts of your life (could be personal & professional Activities, social, philanthropic etc) ● Examples: “Run” your own Meeting: Turn a workout into an opportunity to meet, Own a Holiday: Have a big annual party that allows you to touch base with everyone, Day at the park: Plan a day with the kids, If you like to ride bikes, get out on the bikes together

Instead of treating each opportunity as a one-off, look for ways to stack multiple touchpoints or connections into time you’re already committing. ● Leveraging your existing schedule, rather than spreading them out and stretching yourself too thin. ● Examples: Schedule 2–3 back-to-back coffee chats on the same morning, If you’re writing one relationship-reconnect email, send 5 while you’re in that headspace, schedule a 1:1 before an event

“Fill” your empty minutes with pings/ quick outreach (waiting for a meeting to start, standing in line)).

Blinding is doing something that someone else can’t or doesn’t necessarily see ● Could be as simple as talking favorably about a person when they’re not around or putting in a good word for someone