Intimacy Flow

The Intimacy Flow is your guide to knowing where you stand and how to thoughtfully progress it forward. Authentic This is where intimacy begins. It’s about knowing who you are and showing up as that person — consistently, across all areas of life. No masks, no personas, just the real you. Authenticity lays the groundwork...

Mindsets

The Mindsets are beliefs and perspectives that guide how you approach relationships. They form the foundation of Relationship Marketing. If you think that checking your emotions at the door is a professional success strategy, you’re dead wrong. The Mindsets are simple, yet powerful—helping you build relationships that are stronger, deeper, and more meaningful. They’re not...

Trust Equation

Thank you to Charles H. Green for your wonderful insights on trust.  In every single positive, successful relationship must exist an element of trust. You think you understand trust? Think again, below is a whole new way to think about how we as people gain, earn and lose trust. I encourage you to read carefully and honestly...

Six Market Model

Outreach Practices

Use the following best practices to keep building relationships in a continuous, effortless flow. Listed are some ideas from which you can pick and choose: PINGING Pinging is a quick outreach to a contact via some electronic means, usually in order to remind or alert of something Examples: Email: Set aside 5-10 minutes a day...

Relationship Levels

It is important to remember that just because you think you are at a particular level of relationship, doesn’t mean the other person does as well. It takes two to move up a level in your relationship, so be keenly aware and perceptive of the other person’s feelings and opinion on the relationship. COMMUNICATION INSIGHT...

Priority Rankings

Relationship Marketing Overview 

Title: Relationship Marketing Overview What this isRelationship Marketing at BCA is our shared approach to building meaningful, trust-based business relationships over time. It helps members focus on long-term value, not short-term transactions. Why it matters at BCABCA is built on relationships, generosity, and accountability. This framework gives members a consistent way to prioritize outreach, deepen trust,...