Title: Relationship Marketing Overview
What this is
Relationship Marketing at BCA is our shared approach to building meaningful, trust-based business relationships over time. It helps members focus on long-term value, not short-term transactions.
Why it matters at BCA
BCA is built on relationships, generosity, and accountability. This framework gives members a consistent way to prioritize outreach, deepen trust, and create real opportunities for others and themselves.
How to use this library
Use the resources below as practical tools. Start with your current relationship goals, then select the framework that best supports your next action.
Core Frameworks
- Priority Rankings
- Relationship Levels
- Six Practices of Outreach
- Six Market Model
- Trust Equation
- Types of Currency
- BCA Hospitality Best Practices
How to apply in real life
- Choose 3-5 relationships to prioritize this month.
- Identify current relationship level and desired next level.
- Select one outreach practice and complete it this week.
- Track follow-through and outcomes.
- Adjust your approach monthly.
Related Resources
- Member Life events and subgroup opportunities
- Guest Policy
- Mission & Commitments
Owner: BCA Leadership Team
Last Updated: May 21, 2026