“Reach for the Sky” was the theme for the Philadelphia Direct Marketing Association’s Benjamin Franklin Awards honoring our region’s best of direct marketing. Most in attendance would agree that Direct Choice accepted that challenge and then some, after accepting three “Benny” awards, including BEST IN SHOW…
- Agency/Supplier Self-Promotion Award: Ugly Sweater Holiday Promotion.
- Integrated Media Campaign, B-to-C Award (lead generation or retention): Highmark 2018 Individual Renewal “Be Ready”.
- BEST IN SHOW for DC’s Ugly Sweater Holiday Promotion. Apparently, the judges appreciated the multi-channel approach to generating good cheer among Direct Choice’s clients and vendors, while raising money for one of DC’s favorite local charities, For Pete’s Sake Cancer Respite Foundation.
Other than categories for “Creative Only”, the PDMA “Benny” Awards are judged based on a triumvirate of strategy, creative and results.