On July 20, 2026, Haefele Flanagan announced the launch of a new brand identity, hfco. The rebrand reflects the firm’s evolution over nearly six decades and its continued investment in forward-thinking guidance, technology, and the enduring client relationships that define its practice.
The new identity includes a refreshed firm name, a new visual identity, and an updated digital presence. While the brand has evolved, the firm’s strengths remain unchanged: deep industry expertise, consistent and invested advisory teams, and a commitment to listening first.
The new hfco brand is live across all digital and marketing channels. To learn more, visit hfco.com.