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Roundtable Recap | Say It With Diamonds!

Thanks Hy and Rich Goldberg from Safian & Rudolph for hosting a wonderful morning Roundtable. Learning something new about BCA members’ businesses continues to be fascinating. For example:

How do you build brand and create loyalty?  A lot of great discussion around this topic that I hope shed light on this topic for which there is no ‘magic bullet’.  Some take-a-ways:

  • You have to constantly be building relationships showing passion and gaining trust
  • Focus groups can certainly help
  • Create brand advocate and give them tools to go out and spread the word
  • Knowledge sharing in a creative way
  • Build experiences
  • Use existing/past clients
  • Partner with synergistic companies