Thanks to everyone who attended the FMI Direct Marketing Solutions Roundtable yesterday. Lisa, Mike, Steve and Eric, you sure know how to host a party and take advantage of the beautiful day. The BBQ was perfect and you made ‘superheroes out of all of us with your presentation on FMI’s capabilities. FMI gave us a tour of their grand facility which was eye opening for those who had no idea of their fantastic capabilities.
The Roundtable discussion of ‘What are you doing to stand out among your competition’ was lively and stirred up some common themes:
- Research your prospects thoroughly and come ready with solutions to their problems
- Highlight the quantifiable benefits of your offerings rather than just the features
- Do more ‘showing’ than ‘telling’
- Listen more and let the prospect feel heard
Make sure you remember to continue to keep FMI and all of your BCA family top of mind in your day-to-day activities!
Steven Formica-FMI, Nick Lanzi-Direct Choice, Ed Hutchinson-Hutchinson Mechanical, Heather Steiger-Synergema, Steve Esposito- New America Power, Ginny-Heron Doerr- Proshred Security, Mitch Wienick- Kelleher Associates, Cheryl Bode-BCA, Chris Drucquer- CertaPro Painters, Lisa Formica- FMI